The reason why big brands can become big brands, not only because they have a long history, but more importantly, they have generations of “cultural heritage”, will be a “element” into a classic.
Today, Let’s reveal the top 5 big brands in the jewelry world (in no particular order), and their main classic elements.
01 Chanel & Camellia
In the 19th century, Europe was crazy about the “camellia”, a symbol of high society elegance, and Mademoiselle Chanel’s favorite flower.
In 1930, she used a camellia flower to give a little black dress a new look, and today Chanel sends 20,000-40,000 handmade camellia flower ornaments to boutiques around the world every year.
This extremely classical beauty of flowers is the most classic element of Chanel, which blooms freely on various clothes and jewelry, symbolizing pleasure, sensuality, love and romanticism, bringing an elegant concept of life to women all over the world.
02 Tiffany & Key
Since 1837, Tiffany has been the jewelry brand of choice for couples, witnessing countless stories of love of the utmost beauty. The Tiffany yellow diamond, the Tiffany diamond ring, and many more are designed to create an eternal heirloom of beauty.
Tiffany’s design of the unique element of “key” gives it a new meaning – love is like a lock, and each girl is the only key to open the lock of her love’s heart. What girl can refuse such an accessory?
03 Cartier & Cheetah
Founded in France in 1847, Cartier was praised by the British monarch Edward VII as “the emperor’s jeweler and the jeweler’s emperor”. It was praised by the British monarch Edward VII as “the emperor’s jeweler, the emperor of jewelers”. With its innovative ideas and ingenious designs, it has received the admiration and affection of countless jewelry lovers.
When you think of Cartier, the first element that comes to mind is the “nail”, but in fact it has a more representative element, the cheetah. Standing or galloping, it is noble, elegant and deadly ……
The designer used emeralds as the eyes of the leopard, onyx to embellish the nose and diamonds to create the pattern of the leopard, showing its wild beauty and leaving a profound mark on the history of jewelry.
04 Van Cleef & Arpels & Clover
Founded in Paris in 1906, Van Cleef & Arpels has become a famous “jewelry house”, with a unique and poetic blend of originality and an insistence on the use of natural stones, which continues to surprise the jewelry world.
I believe many fans have already seen this “four-leaf clover”, the most famous and classic element of Van Cleef & Arpels, when they still knew little about “luxury”. These four leaves, symbolizing “health, wealth, love and honor”, bring blessings to each wearer.
05 Piaget & Roses
In 1874, Yves Piaget founded the legendary jewelry brand “PiaGEt”. As the world’s leading watch and jewelry brand, Piaget has always adhered to the brand philosophy of “always do better than required”, and each piece is driven by professionalism, audacity and imagination in the constant pursuit of exquisite craftsmanship.
The Piaget family decided that the “rose” was the brand’s symbol because the founder, Yves Piaget, loved roses and grew up on an estate with large rose bushes. He believed that the fragrance of roses speaks a language known around the world and can inspire the imagination of designers.